Modern
Digital Marketing
Google Analytics: The Quick Guide to the New GA4
Google Analytics has been the go-to tool for website owners and marketers to track their website traffic and user behavior. Since its inception in 2005, Google Analytics has undergone several changes and updates to improve its functionality. Recently, Google announced a major change in their analytics platform from Universal Analytics to GA4 (Google Analytics 4).…
Read MorePlanning for Success: How to Craft an Effective Marketing Budget
A marketing budget is an essential part of your overall business plan. It’s a key component to setting and reaching your goals, from increasing brand awareness to driving website traffic to driving sales. Crafting a marketing budget requires careful planning and analysis, but it can be done with the right approach. Read on for more…
Read MoreDigital Marketing for Small Businesses: An Introduction
“Ignoring online marketing is like opening a business, but not telling anyone!” We live and breathe digital nowadays. Every aspect of our lives is connected to digital devices in one way or the other. Whether this is a good thing is still up to debate. However, as a small business owner, your focus is to…
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